Fresh Experience®
the science behind the brand
Our secret formula (let's keep it between us) is to stay in the present, holding what we have learned in one hand and, in the other, building teams with young professionals who have a vision of the future. We call that chemistry Fresh Experience®: keeping a long memory, being strict about what life has taught us, and listening —and learning— from those making their way into the professional world. That is who we are.
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Brand strategy
Focus before you design. Positioning, purpose, naming and brand architecture for companies and franchises operating in several countries at once. We define what the brand says, to whom and in what tone, before a single piece exists.
Branding and visual identity
Branding for franchises and chains
One brand, a hundred stores, zero interpretations. Adapting global brands to Latin American markets and building communication systems every franchisee can replicate: menus, product campaigns, point-of-sale materials and operating manuals for Chile, Uruguay, Puerto Rico or wherever the next store opens.
Customer experience and service design
From the counter to the object. Designing the full experience where the brand meets the operation: signage, flows, physical interfaces and custom hardware, solved from ergonomics to international manufacturing cost.
Business intelligence and data
Information as raw material. We turn data scattered across silos into dashboards, reports and decisions, in the language each level of the organisation needs: from the field operator to the holding's owner. Dashboards, performance reports and sales tracking systems.
Growth and digital communication
Selling is part of the design. Content strategy, performance campaigns, email marketing and lead generation measured end to end. We don't design "something nice": we design so the sales team has someone to talk to on Monday.
Campaigns and audiovisual production
From concept to runway, no middlemen. Concept, product naming, 360 campaigns and photo and video production with our own crew. All the material is born inside the studio, so what was conceived is what goes on air.
Innovation and AI applied to brands
Humanising technology. Name, face, voice and character for assistants, agents and digital products; prototypes and developments with artificial intelligence that get adopted rather than tolerated. Design and development of in-house tools for the operation, with SK/Developers.
Editorial
Books, magazines and catalogues worth keeping. Art direction, editorial script, photography and print production for books, catalogues and brand publications. Pieces made to last on a shelf, not in a feed.
What drives us is thinking up solutions and designing the future of the operation, even before the first prototype reaches the tarmac.
Frequently asked questions about branding, franchises and how we work →