We developed the creative concept and naming for 9 new recipes of the “Subway Series” campaign in Chile, complemented with photo and video production that highlighted the freshness and quality of the products.
Subway Series, a finger-licking series.
Agro & Biotech
Naming and identity for Agrauxine, Lesaffre's fertiliser brand. From a nameless product in 2010 to a sector benchmark, with over 15 years of history.
View the full case →“never thought a fertilizer could have this much character.”
Think, make, make it happen. Invisible design in key places: a complex label, in several languages, with different graphic systems. Designing natural processes so that reading them feels natural.
Packaging
Bilingual packaging for Vasanna, a feminine intimate health brand created by a gynecologist, on its arrival in the United States: new identity, Spanish-English design and remote print direction in Colombia, together with BPF.
View the full case →“two languages and not one word too many.”
A new bilingual image for a feminine intimate health brand on its arrival in the United States. Three pieces printed in Colombia and directed from Argentina, without losing color or finish on any of them.
Innovation & Technology
Visual identity for an artificial intelligence: how an AI presents itself to someone who still distrusts it.
View the full case →“an identity you don’t forget easily.”
An AI has no face, no gestures, no visual precedent to hold on to. We gave it a name, a body, movement, a voice and a role within the brand.
Human UX
Pet friendly cabin experience for LATAM Airlines: pet transport, from the highest-friction point to the simplest and most adorable.
View the full case →“the kind of project you love to see in a portfolio.”
Pet transport is one of the highest-friction points in the airline industry; we turned it into the simplest and most adorable one.
Strategy
Growth for Zorraquín + Meneses: an agro-industrial consultancy with fifteen years of track record recovers its most valuable channel, the inbox.
View the full case →“the inbox was never this thrilling.”
An agro-industrial strategy consultancy with fifteen years of track record was losing its most valuable channel without knowing it: the inbox.
Wayfinding
Industrial design for LATAM Airlines: digital scale for Self Bag Drop, a one-of-a-kind prototype in the region, adapted to Ezeiza and Aeroparque.
View the full case →“the kind that earns a standing ovation.”
Signage, a core discipline of design, as invisible as it is necessary. This project took us on the journey of producing, transporting and designing so that everyone can finally board.
Human UX
Wireless, autonomous digital scale for LATAM's Self Bag Drop: a one-of-a-kind prototype in the region, designed for Ezeiza and Aeroparque.
View the full case →“the kind of work that raises the bar.”
Technology is no longer an outer layer; it runs through every link of the experience, blurring the line between online and physical. The airport is the ultimate proving ground.
Growth 360
360° digital transformation for Impronta Sillones: brand identity refinement, conversion-oriented web redesign and a sales ecosystem for a high-end furniture manufacturer.
View the full case →“neat, full of personality, no fuss.”
A furniture maker with an exceptional product and a digital infrastructure that was not up to it. We gave it the channel it lacked, the image it needed and the working framework it did not have.
Food
Naming and brand identity for Milanga Time: from a pandemic-born ghost kitchen to a brand ready to scale in the food segment.
View the full case →“walked out of the theater hungry.”
It started selling milanesas to the neighbours during the pandemic. It needed a name to stop being a secret. We gave it everything it needed to take off and become a market reference.
Loyalty
Campaigns for Mastercard and Caribbean banks focused on loyalty and consumption, across digital media, radio, influencers and local press.
View the full case →“a tight visual script from start to finish.”
Building loyalty in four Caribbean countries with four different banking brands. The campaign had to speak to all of them without losing any.
Editorial & Sports
Digital campaigns, events and programming promotion for ESPN, printed by Akian Gráfica and H&H Graphics Chicago, with lettering by Marte.
View the full case →“it has that something you can’t fake.”
Content and campaigns for the brand that defines how sport looks on screen.
Editorial
Visual account of Música para el Alma, an NGO of professional musicians who give symphonic concerts in hospitals, nursing homes and prisons. Documentary photography by Agustín Benencia.
View the full case →“a book you can hear.”
Symphonic concerts in hospitals, nursing homes and prisons. Documenting this did not call for strategy; it called for respect.
Editorial
24 Hours in the life of Güerrín: editorial and documentary project on Buenos Aires' most iconic pizzeria, with photography and brand content.
View the full case →“smells like mozzarella from page one.”
Twenty-four hours, one oven and the most Buenos Aires pizzeria of them all. What happens inside deserved a book.
Franchises
Integral brand management for Gong cha Puerto Rico: social media, content, campaigns, pre-sales and in-store experiences for a bubble tea franchise.
View the full case →“the party of the year, with boba.”
A bubble tea franchise that could not afford to lose momentum. All year round, on every network and in every store, never letting up.
Advertising
Launch of the Subway Suprema Sub with a cinematic narrative: creative concept, direction and audiovisual production to communicate a new beef product.
View the full case →“makes you want to go buy a sandwich in the rain.”
A launch with a movie script, shot in the rain because the weather does not read the schedule.
Advertising
Pollo Asado x3 campaign for Subway: creative concept and video and photo production of the three versions of the sub —classic, American and Mexican— in a single narrative.
View the full case →“we’re gonna need a bigger sandwich.”
Food porn, ugly delicious, call it what you like: abundant food in its purest state. Three versions of the same sub, one narrative to tell them together. Six commercials in one, extra production effort, extraordinary results.
Branding 360
Integral campaign for the Subway Footlong: creative concept, art direction and in-house photo and video production.
View the full case →“every detail is thought through, and it shows.”
One campaign, one size, zero excuses not to share. Advertising that cascades, executes and works.
The SK/Branders team does design exercises to stretch its own creative skills. This way of showing the cases is purely illustrative: we don’t make films or sell tickets, it’s an aesthetic nod to cinema. The reviews, running times and showtimes are made up, part of the game: they are not opinions from real clients or users. The posters are explicit homages to the visual language of real films (the reference is listed on each one) and are not meant to pass as official posters.