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Workshop craft, movie-grade naming

Nine recipes, one launch. Naming them one by one would have been easier, and more forgettable.

Client: Subway
Discipline: Naming · Audiovisual Production · Naming · Subway Chile
Year: 2026

We developed the creative concept and naming for 9 new recipes of the “Subway Series” campaign in Chile, complemented with photo and video production that highlighted the freshness and quality of the products.

Subway Series, a finger-licking series.

Creative / SK/Branders

Photography / Fernanda Bonserio, Matilde Moisá

Retouching and illustration / Nicolás Abatemarco, Inés Temperley

Production / SK/Branders

Food Stylist / Mariela Boni

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