Branding, experience
and growth cases
Showing all 17 cases
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Innovation & Technology
ASK.
The face of AI
An AI has no face, no gestures, no visual precedent to hold on to. We gave it a name, a body, movement, a voice and a role within the brand.
View caseHuman UX
FRIENDLY.
Pet Friendly Flights: A new cabin experience
Pet transport is one of the highest-friction points in the airline industry; we turned it into the simplest and most adorable one.
View caseGrowth
NEERING.
Re-engineering for engineers
An agro-industrial strategy consultancy with fifteen years of track record was losing its most valuable channel without knowing it: the inbox.
View caseHuman UX
DESIGN.
Silent design: making it happen
Signage, a core discipline of design, as invisible as it is necessary. This project took us on the journey of producing, transporting and designing so that everyone can finally board.
View caseHuman UX
Innovation: Airport Experience
Technology is no longer an outer layer; it runs through every link of the experience, blurring the line between online and physical. The airport is the ultimate proving ground.
View caseGrowth 360
BED TO
LIVING.
From the bedroom to the living room: branding, wide awake
A furniture maker with an exceptional product and a digital infrastructure that was not up to it. We gave it the channel it lacked, the image it needed and the working framework it did not have.
View caseBranding 360
MILANGA
NO
PARADISE.
No Milanga, no paradise. From dark kitchen to brand
It started selling milanesas to the neighbours during the pandemic. It needed a name to stop being a secret. We gave it everything it needed to take off and become a market reference.
View caseMedia & Execution
ALTY.
Campaigns that build loyalty; for everything else, Mastercard
Building loyalty in four Caribbean countries with four different banking brands. The campaign had to speak to all of them without losing any.
View caseEditorial + BTL
THE
PITCH.
Setting the field: art and design
Content and campaigns for the brand that defines how sport looks on screen.
View caseEditorial
FOR THE
SOUL.
Visual concert: Música para el Alma
Symphonic concerts in hospitals, nursing homes and prisons. Documenting this did not call for strategy; it called for respect.
View caseEditorial
24hs.
Güerrín. Open 24 hours
Twenty-four hours, one oven and the most Buenos Aires pizzeria of them all. What happens inside deserved a book.
View caseBranding & Media
TEAM.
The tastiest Bubble Team
A bubble tea franchise that could not afford to lose momentum. All year round, on every network and in every store, never letting up.
View caseAdvertising
BEEF.
Carne Suprema: pure synaesthesia
A launch with a movie script, shot in the rain because the weather does not read the schedule.
View caseAdvertising
CHICKEN
×3.
Pollo Asado x3: visual ASMR
Food porn, ugly delicious, call it what you like: abundant food in its purest state. Three versions of the same sub, one narrative to tell them together. Six commercials in one, extra production effort, extraordinary results.
View caseBranding 360
BEATS A
FOOTLONG.
Nothing beats a Footlong
One campaign, one size, zero excuses not to share. Advertising that cascades, executes and works.
View caseNaming
LIKE A
MOVIE.
Workshop craft, movie-grade naming
Nine recipes, one launch. Naming them one by one would have been easier, and more forgettable.
View casePackaging & Editorial
GROWTH.
Smart growth
Think, make, make it happen. Invisible design in key places: a complex label, in several languages, with different graphic systems. Designing natural processes so that reading them feels natural.
View case