We create ideas,
we build solutions

SK/Branders is a branding, strategy and experience studio headquartered in Buenos Aires with operations in Miami (GDS Branding LLC), founded by Diego Schapsis in 2001 and led since 2022 together with Florencia Kahanoff. We work for franchises, chains and companies of high operational complexity across Latin America and the United States, with a methodology of our own: Fresh Experience®.

We are a design studio specialised in communication strategy and process optimisation, focused on corporate clients of high operational complexity. We have more than two decades of practice in strategic branding, turning it into real operational tools to secure the growth of our clients' businesses.

We understand good design as the result of a process of analysis, rational creativity and information management. We build efficient messages.

The essence of SK/Branders

Diego Schapsis founded his first branding company in 2001. For twenty years his studio grew project by project, learning from every case: agribusiness, franchised food service, aviation, financial services, public and private institutions and the automotive industry, among others. That steady, evolving dedication is what today allows SK/B to deliver highly complex projects with record efficiency.

In 2022, together with Florencia Kahanoff, they founded SK/Branders: Diego brings vision and strategy, Florencia brings execution intelligence. From that combination a new in-house production unit was born, and with it the ability to sustain the full cycle within the studio, from diagnosis to finished piece.

Where we work

Based in Buenos Aires, Argentina, with projects delivered across the Americas, Europe and Africa. Remote operation has been the studio's standard for years; coordinating across time zones and local suppliers is an everyday method, not an exception.

Our outlook

We work where design has operational impact: complex developments, many executors and little margin for error, where every decision matters.

We are driven to think through solutions and design the future of every stage, even before the first prototype reaches the client's table.

Team

Diego Schapsis
Strategic Vision & Execution
Diego is the analytical mind and strategist of SK/Branders. With a track record spanning decades that begins with his training in design, he has a rare plasticity for integrating new technologies and Artificial Intelligence solutions from a dynamic, boundary-free way of thinking. Years of teaching gave him more than experience — they gave him a method for putting into words what he sees, and that is what today turns an intuition into a diagnosis a client can follow. His distinctive ability is not having quick answers; it is asking the questions that make the right answer appear on its own.
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Florencia Kahanoff
Operational Force & Process Management
Florencia is the engine that turns strategy into tangible results, leading execution and the continuous improvement of processes, finding order within systems that need to evolve. Before turning to design, she coordinated complex operations across countries, with different teams and languages, and that instinct for organising chaos into something that flows is what she now brings to every studio project. She leads by making room for others to grow. For Florencia, the human side comes first within the operational: a project is not just the delivery, it is also the bond with the people who made it possible.
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Cecilia Romero
Project Manager
Cecilia is an expert at translating complex information into pieces that are understood at a glance. For her, good design is design that communicates what needs communicating, not just an aesthetic answer. She specialised in retail, trained in UX, and today runs the studio's projects with the same attitude she started her career here with: when there is something to be done, she signs up first, and delivers more than expected. She trained as a graphic designer at the University of Buenos Aires, where she now teaches in the typography department.
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Florencia Stelmaszczuk
Art Director
Flor is extremely curious, which leads her to handle the studio's art direction boldly and, at the same time, with great delicacy. She stands out creating AI-driven digital video, with a current, disruptive eye that she knows how to fit exactly to what each client needs. Beyond any tool, what sets her apart is her ability to build stories: authentic, very young, creative, with a great deal of future ahead. She trained as a graphic designer at the University of Buenos Aires, where she now teaches in the typography department.
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Agustina Bustamante
Junior Graphic Designer
Agus is the designer every team wishes for. She brought her own perspective to the studio and, this being her first job, gave herself the pleasure of playing the whole field. What she likes to do she asks for; she dares, listens, absorbs and gives back with a fresh, young, dynamic eye. Agus is taking her first steps, and they are giant ones. She is in charge of AI accounts and resolves whatever lands in her hands with real drive. On this team she is learning the craft of communicating without being boxed in — thinking out of the box within the big box. She trained as a graphic designer at the University of Buenos Aires.
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Legal

Last updated: August 2026

At SK/Branders (GDS Branding LLC), we respect your privacy and are committed to protecting the personal data you share with us through our website.

This Privacy Policy describes how we collect, use, store and protect your personal information in compliance with Argentina's Personal Data Protection Law No. 25.326 and applicable international standards.

1. Information we collect

We collect personal information that you voluntarily provide when interacting with the Site, mainly through our contact form:

Contact details: First name, last name and email address.
Messages or enquiries: Any additional information you choose to include in the form's text field.
Browsing data (technical): IP address, browser type, operating system, pages visited and time on site, collected through analytics tools for statistical and optimisation purposes.

2. Purpose of data processing

We use the information collected solely for the following purposes:

To respond to enquiries, requests or messages sent through our contact form.
To provide information about our branding, design and strategic consulting services.
To analyse web traffic and improve user experience and the technical performance of the site through analytics services (such as Google Analytics) and behaviour analytics (Microsoft Clarity), which anonymously record how the Site is browsed: heatmaps, scrolling and session recordings. These tools do not capture form contents and do not identify the person.
To comply with legal obligations or requests from competent authorities.

We do not sell, rent or trade your personal data to third parties under any circumstances.

3. Legal basis and consent

By completing and submitting your data in the contact form and pressing the send button, you give your explicit, free and informed consent for us to process your personal data under the terms described in this policy.

4. Use of cookies and similar technologies

We use cookies and similar tracking technologies to improve the functionality of the Site, remember browsing preferences and collect anonymous statistical data about traffic.

You can set your browser to reject or block cookies at any time. Please note that disabling cookies may affect the proper functioning of some sections of the site.

5. Data retention and security

We adopt reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or accidental destruction. We will keep your personal data only for as long as necessary to fulfil the purposes set out in this policy or as required by applicable law.

6. Your rights (ARCO rights)

You have the right to:

Access the personal data we hold about you.
Rectify any inaccurate or incomplete information.
Request the deletion or cancellation of your data when it is no longer necessary for the stated purposes.
Object to, or withdraw your consent for, the processing of your data.

To exercise any of these rights, send us a request describing your requirement by email: [email protected].

7. Changes to this Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Any change will be published on this same page with the date of the last update.

8. Contact details and ownership

Legal name: SK/Branders - GDS Branding LLC
Address: Ciudad de La Paz Office Center — Ciudad de La Paz 1965, 15th floor (Office 15B), C1428, Buenos Aires, Argentina.
Contact email: [email protected]

Code of Ethics

Introduction

At GDS / SK/B, we are committed to maintaining the highest ethical standards in all our operations. This code of ethics sets out the principles and guidelines that must guide the conduct of all our employees, ensuring integrity, transparency and accountability in our daily work.

Core Principles

Integrity and Honesty:
- Act with honesty and transparency in all interactions with clients, colleagues and suppliers.
- Avoid conflicts of interest and disclose any situation that may compromise objectivity.
- Neither accept nor offer bribes or inappropriate gifts.
Professionalism and Excellence:
- Carry out work with diligence, competence and professionalism.
- Maintain the confidentiality of client and agency information.
- Pursue excellence in every project and deliverable.
Respect and Diversity:
- Treat everyone with respect, regardless of origin, gender, religion or any other characteristic.
- Foster an inclusive and diverse work environment.
- Avoid any form of discrimination or harassment.
Responsibility and Compliance:
- Comply with all applicable laws and regulations, as well as the agency's internal policies.
- Take responsibility for one's own actions and decisions.
- Report any improper or suspicious conduct.
Communication and Transparency:
- Maintain clear and open communication with clients and colleagues.
- Provide truthful and never misleading information.
- Be transparent about information and the actions taken.
Data Protection and Privacy:
- Comply with applicable data protection laws.
- Safeguard confidential client and agency information.
- Use personal data ethically and responsibly.
Intellectual Property:
- Respect third-party copyright and intellectual property.
- Protect the intellectual property of the agency and its clients.
- Give proper credit to sources and collaborators.
Social Responsibility:
- Consider the social and environmental impact of the agency's actions.
- Promote sustainable and responsible practices.
- Contribute to the well-being of the community.

Specific Guidelines

Advertising and Marketing:
- Ensure all marketing communications are truthful, not misleading and respectful.
- Avoid misleading, unfairly comparative or disparaging advertising.
- Respect advertising self-regulation codes.
Client Relations:
- Prioritise the client's legitimate interests, as long as they do not conflict with the law or ethics.
- Maintain clear and transparent communication about services, costs and results.
- Avoid over-billing or charging for services not rendered.
Supplier Relations:
- Select suppliers fairly and objectively.
- Avoid any form of favouritism or corruption.
- Comply with the agreed terms and conditions.
Social Media and Digital Communication:
- Use social media responsibly and professionally.
- Avoid spreading false or defamatory information.
- Protect the reputation of the agency and its clients.

Implementation and Compliance

All employees must read, understand and sign this code of ethics.
Periodic training on ethics and compliance will be provided.
A confidential channel will be established to report any violation of the code.
Violations of the code of ethics will be investigated and sanctioned in accordance with agency policy.

Review and Update

This code of ethics will be reviewed and updated periodically to ensure its relevance and effectiveness.

We create ideas,we build solutions