We accompanied ESPN with various digital campaigns, events and the promotion of its programming grid.
Creative and Direction / SK/Branders
Printing / Akian Gráfica & H&H Graphics (Chicago, USA)
Lettering / Marte, Martina Galarza
Setting the field: art and design
Other projects
All projects →Editorial
Sk
Editorial
Full synopsis
Visual concert: Música para el Alma
Visual account of Música para el Alma, an NGO of professional musicians who give symphonic concerts in hospitals, nursing homes and prisons. Documentary photography by Agustín Benencia.
View the full case →Imaginary review
“a book you can hear.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 1 · 118 min
View the full case →SK/Branders
Visual referenceSomething’s Gotta Give (2003)
Visual concert: Música para el Alma
Symphonic concerts in hospitals, nursing homes and prisons. Documenting this did not call for strategy; it called for respect.
Editorial
Sk
Editorial
Full synopsis
Güerrín. Open 24 hours
24 Hours in the life of Güerrín: editorial and documentary project on Buenos Aires' most iconic pizzeria, with photography and brand content.
View the full case →Imaginary review
“smells like mozzarella from page one.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 2 · 124 min
View the full case →SK/Branders
Visual referenceEsperando la carroza (1985)
Güerrín. Open 24 hours
Twenty-four hours, one oven and the most Buenos Aires pizzeria of them all. What happens inside deserved a book.
Franchises
Sk
Franchises
Full synopsis
The tastiest Bubble Team
Integral brand management for Gong cha Puerto Rico: social media, content, campaigns, pre-sales and in-store experiences for a bubble tea franchise.
View the full case →Imaginary review
“the party of the year, with boba.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 3 · 143 min
View the full case →SK/Branders
Visual referenceThe Great Gatsby (2013)
The tastiest Bubble Team
A bubble tea franchise that could not afford to lose momentum. All year round, on every network and in every store, never letting up.
Advertising
Sk
Advertising
Full synopsis
Carne Suprema: pure synaesthesia
Launch of the Subway Suprema Sub with a cinematic narrative: creative concept, direction and audiovisual production to communicate a new beef product.
View the full case →Imaginary review
“makes you want to go buy a sandwich in the rain.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 4 · 102 min
View the full case →SK/Branders
Visual referenceSingin’ in the Rain (1952)
Carne Suprema: pure synaesthesia
A launch with a movie script, shot in the rain because the weather does not read the schedule.
Advertising
Sk
Advertising
Full synopsis
Pollo Asado x3: visual ASMR
Pollo Asado x3 campaign for Subway: creative concept and video and photo production of the three versions of the sub —classic, American and Mexican— in a single narrative.
View the full case →Imaginary review
“we’re gonna need a bigger sandwich.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 5 · 89 min
View the full case →SK/Branders
Visual referenceJaws (1975)
Pollo Asado x3: visual ASMR
Food porn, ugly delicious, call it what you like: abundant food in its purest state. Three versions of the same sub, one narrative to tell them together. Six commercials in one, extra production effort, extraordinary results.
Branding 360
Sk
Branding 360
Full synopsis
Nothing beats a Footlong
Integral campaign for the Subway Footlong: creative concept, art direction and in-house photo and video production.
View the full case →Imaginary review
“every detail is thought through, and it shows.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 6 · 95 min
View the full case →SK/Branders
Visual referenceThe Exorcist (1973)
Nothing beats a Footlong
One campaign, one size, zero excuses not to share. Advertising that cascades, executes and works.
Naming
Sk
Naming
Full synopsis
Workshop craft, movie-grade naming
Creative concept and naming for the nine Subway Series recipes in Chile, with in-house photo and video production for a food franchise network.
View the full case →Imaginary review
“forty names and not one filler.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 7 · 112 min
View the full case →SK/Branders
Visual referenceThe Silence of the Lambs (1991)
Workshop craft, movie-grade naming
Nine recipes, one launch. Naming them one by one would have been easier, and more forgettable.
Agro & Biotech
Sk
Agro & Biotech
Full synopsis
Smart growth
Naming and identity for Agrauxine, Lesaffre's fertiliser brand. From a nameless product in 2010 to a sector benchmark, with over 15 years of history.
View the full case →Imaginary review
“never thought a fertilizer could have this much character.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 8 · 97 min
View the full case →SK/Branders
Visual referenceThe Substance (2024)
Smart growth
Think, make, make it happen. Invisible design in key places: a complex label, in several languages, with different graphic systems. Designing natural processes so that reading them feels natural.
Packaging
Sk
VASANNA
Packaging
Full synopsis
Vasanna: one brand, two languages
Bilingual packaging for Vasanna, a feminine intimate health brand created by a gynecologist, on its arrival in the United States: new identity, Spanish-English design and remote print direction in Colombia, together with BPF.
View the full case →Imaginary review
“two languages and not one word too many.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 9 · 99 min
View the full case →SK/Branders
Visual referenceThe Sisterhood of the Traveling Pants (2005)
Vasanna: one brand, two languages
A new bilingual image for a feminine intimate health brand on its arrival in the United States. Three pieces printed in Colombia and directed from Argentina, without losing color or finish on any of them.
Innovation & Technology
Sk
Innovation & Technology
Full synopsis
The face of AI
Visual identity for an artificial intelligence: how an AI presents itself to someone who still distrusts it.
View the full case →Imaginary review
“an identity you don’t forget easily.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 10 · 94 min
View the full case →SK/Branders
Visual referenceSaul Bass posters (Vertigo, 1958)
The face of AI
An AI has no face, no gestures, no visual precedent to hold on to. We gave it a name, a body, movement, a voice and a role within the brand.
Human UX
Sk
Human UX
Full synopsis
Pet Friendly Flights: A new cabin experience
Pet friendly cabin experience for LATAM Airlines: pet transport, from the highest-friction point to the simplest and most adorable.
View the full case →Imaginary review
“the kind of project you love to see in a portfolio.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 11 · 88 min
View the full case →SK/Branders
Visual referenceIsle of Dogs (Wes Anderson, 2018)
Pet Friendly Flights: A new cabin experience
Pet transport is one of the highest-friction points in the airline industry; we turned it into the simplest and most adorable one.
Strategy
Sk
Z+M
Strategy
Full synopsis
Re-engineering for engineers
Growth for Zorraquín + Meneses: an agro-industrial consultancy with fifteen years of track record recovers its most valuable channel, the inbox.
View the full case →Imaginary review
“the inbox was never this thrilling.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 12 · 108 min
View the full case →SK/Branders
Visual referenceChinese rural cinema aesthetic
Re-engineering for engineers
An agro-industrial strategy consultancy with fifteen years of track record was losing its most valuable channel without knowing it: the inbox.
Wayfinding
Sk
Wayfinding
Full synopsis
Silent design: making it happen
Industrial design for LATAM Airlines: digital scale for Self Bag Drop, a one-of-a-kind prototype in the region, adapted to Ezeiza and Aeroparque.
View the full case →Imaginary review
“the kind that earns a standing ovation.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 13 · 76 min
View the full case →SK/Branders
Visual referenceLa La Land (2016)
Silent design: making it happen
Signage, a core discipline of design, as invisible as it is necessary. This project took us on the journey of producing, transporting and designing so that everyone can finally board.
Human UX
Sk
Human UX
Full synopsis
Innovation: Airport Experience
Wireless, autonomous digital scale for LATAM's Self Bag Drop: a one-of-a-kind prototype in the region, designed for Ezeiza and Aeroparque.
View the full case →Imaginary review
“the kind of work that raises the bar.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 14 · 132 min
View the full case →SK/Branders
Visual referenceAirplane! (1980)
Innovation: Airport Experience
Technology is no longer an outer layer; it runs through every link of the experience, blurring the line between online and physical. The airport is the ultimate proving ground.
Growth 360
Sk
Growth 360
Full synopsis
From the bedroom to the living room: branding, wide awake
360° digital transformation for Impronta Sillones: brand identity refinement, conversion-oriented web redesign and a sales ecosystem for a high-end furniture manufacturer.
View the full case →Imaginary review
“neat, full of personality, no fuss.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 15 · 86 min
View the full case →SK/Branders
Visual referenceBarbie (2023)
From the bedroom to the living room: branding, wide awake
A furniture maker with an exceptional product and a digital infrastructure that was not up to it. We gave it the channel it lacked, the image it needed and the working framework it did not have.
Food
Sk
Food
Full synopsis
No Milanga, no paradise. From dark kitchen to brand
Naming and brand identity for Milanga Time: from a pandemic-born ghost kitchen to a brand ready to scale in the food segment.
View the full case →Imaginary review
“walked out of the theater hungry.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 16 · 81 min
View the full case →SK/Branders
Visual referenceAnatomy of a Murder (Saul Bass, 1959)
No Milanga, no paradise. From dark kitchen to brand
It started selling milanesas to the neighbours during the pandemic. It needed a name to stop being a secret. We gave it everything it needed to take off and become a market reference.
Loyalty
Sk
Loyalty
Full synopsis
Campaigns that build loyalty; for everything else, Mastercard
Campaigns for Mastercard and Caribbean banks focused on loyalty and consumption, across digital media, radio, influencers and local press.
View the full case →Imaginary review
“a tight visual script from start to finish.”
— signed by a critic who doesn’t exist
Where to watch
Now showing · Screen 17 · 121 min
View the full case →SK/Branders
Visual referenceThe Godfather (1972)
Campaigns that build loyalty; for everything else, Mastercard
Building loyalty in four Caribbean countries with four different banking brands. The campaign had to speak to all of them without losing any.
The SK/Branders team does design exercises to stretch its own creative skills. This way of showing the cases is purely illustrative: we don’t make films or sell tickets, it’s an aesthetic nod to cinema. The reviews, running times and showtimes are made up, part of the game: they are not opinions from real clients or users. The posters are explicit homages to the visual language of real films (the reference is listed on each one) and are not meant to pass as official posters.