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Setting the field: art and design

Client: ESPN
Discipline: Advertising · Events · Editorial + BTL · ESPN
Year: 2026

We accompanied ESPN with various digital campaigns, events and the promotion of its programming grid.

Creative and Direction / SK/Branders
Printing / Akian Gráfica & H&H Graphics (Chicago, USA)
Lettering / Marte, Martina Galarza

Other projects

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Editorial · Karlova Editora

Editorial
S
MUSIC
FOR THE
SOUL.
A visual concert
BookKarlova
Música para el Alma2026

Visual concert: Música para el Alma

Symphonic concerts in hospitals, nursing homes and prisons. Documenting this did not call for strategy; it called for respect.

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Editorial · Karlova Editora

Editorial
S
OPEN
24hs.
The Buenos Aires pizzeria, in a book
BookKarlova
Güerrín2026

Güerrín. Open 24 hours

Twenty-four hours, one oven and the most Buenos Aires pizzeria of them all. What happens inside deserved a book.

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Branding & Media · Gong Cha Puerto Rico

Branding & Media
S
BUBBLE
TEAM.
The tastiest one
PuertoRico
Gong cha2026

The tastiest Bubble Team

A bubble tea franchise that could not afford to lose momentum. All year round, on every network and in every store, never letting up.

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Advertising · Subway Chile

Advertising
S
SUPREME
BEEF.
Pure synesthesia
SubwayChile
Subway2026

Carne Suprema: pure synaesthesia

A launch with a movie script, shot in the rain because the weather does not read the schedule.

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Advertising · Subway Chile & Subway Uruguay

Advertising
S
ROAST
CHICKEN
×3.
Visual ASMR
ChileUruguay
Subway2024

Pollo Asado x3: visual ASMR

Food porn, ugly delicious, call it what you like: abundant food in its purest state. Three versions of the same sub, one narrative to tell them together. Six commercials in one, extra production effort, extraordinary results.

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Branding 360 · Subway South Cone

Branding 360
S
NOTHING
BEATS A
FOOTLONG.
Branding 360
SouthCone
Subway2026

Nothing beats a Footlong

One campaign, one size, zero excuses not to share. Advertising that cascades, executes and works.

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Naming · Subway Chile

Naming
S
NAMING
LIKE A
MOVIE.
Workshop craft
9recipes
Subway2026

Workshop craft, movie-grade naming

Nine recipes, one launch. Naming them one by one would have been easier, and more forgettable.

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Packaging & Editorial · Lesaffre

Packaging & Editorial
S
SMART
GROWTH.
Intelligent
Lesaffre2025
Agrauxine2025

Smart growth

Think, make, make it happen. Invisible design in key places: a complex label, in several languages, with different graphic systems. Designing natural processes so that reading them feels natural.

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Innovation & Technology · Humanizing Technology

Innovation & Technology
S
BAD
ASK.
The face of artificial intelligence
2026Edition
Humanizing Technology2026

The face of AI

An AI has no face, no gestures, no visual precedent to hold on to. We gave it a name, a body, movement, a voice and a role within the brand.

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Human UX · LATAM

Human UX
S
PET
FRIENDLY.
Innovation in the cabin experience
LATAM2026
LATAM Airlines2026

Pet Friendly Flights: A new cabin experience

Pet transport is one of the highest-friction points in the airline industry; we turned it into the simplest and most adorable one.

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Growth · Zorraquín + Meneses (Z+M)

Growth
S
RE-ENGI
NEERING.
for engineers
Z+MGrowth
Zorraquín + Meneses (Z+M)2026

Re-engineering for engineers

An agro-industrial strategy consultancy with fifteen years of track record was losing its most valuable channel without knowing it: the inbox.

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Human UX · LATAM

Human UX
S
SILENT
DESIGN.
make it happen
→UX
LATAM Airlines2026

Silent design: making it happen

Signage, a core discipline of design, as invisible as it is necessary. This project took us on the journey of producing, transporting and designing so that everyone can finally board.

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Human UX · LATAM

Human UX
S
360°.
Airport Experience
LATAM2026
LATAM Airlines2026

Innovation: Airport Experience

Technology is no longer an outer layer; it runs through every link of the experience, blurring the line between online and physical. The airport is the ultimate proving ground.

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Growth 360 · Impronta Sillones

Growth 360
S
FROM
BED TO
LIVING.
Wide-awake branding
Growth360
Impronta2026

From the bedroom to the living room: branding, wide awake

A furniture maker with an exceptional product and a digital infrastructure that was not up to it. We gave it the channel it lacked, the image it needed and the working framework it did not have.

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Branding 360 · Milanga Time

Branding 360
S
NO
MILANGA
NO
PARADISE.
From dark kitchen to brand
MilangaTime
Milanga Time2026

No Milanga, no paradise. From dark kitchen to brand

It started selling milanesas to the neighbours during the pandemic. It needed a name to stop being a secret. We gave it everything it needed to take off and become a market reference.

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Media & Execution · Mastercard

Media & Execution
S
LOY
ALTY.
Campaigns for everything else
Media360
Mastercard2026

Campaigns that build loyalty; for everything else, Mastercard

Building loyalty in four Caribbean countries with four different banking brands. The campaign had to speak to all of them without losing any.

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